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🌍

Geo & Language Smart Routing

One printed code, every market covered. Journeys detects a visitor's country, region, and language and sends them to the version of your content built for them.

The Challenge

🗺️

Multi-market packaging is expensive

Printing a different QR code per country or language multiplies production costs and creates versioning headaches.

🗣️

Language mismatches lose customers

Sending a Spanish-speaking visitor to an English-only page hurts conversion, especially for menus and offers.

🧾

Regional offers need regional links

A promotion valid in one region often isn't valid in another, but a static link can't tell the difference.

The Sprykit™ Connect Solution

📍

Country & region rules

Route visitors by country or region to the storefront, pricing, or menu that applies to them.

  • Country-level rules
  • Region-level overrides
  • Fallback default for everywhere else
🈯

Base-language matching

A rule for "es" automatically matches es-MX, es-ES, and every other Spanish locale—no need to list every variant.

  • Base-language aware matching
  • Browser-reported language detection
  • No manual locale lists
📊

Per-destination reporting

See conversions, dwell time, and device mix broken down by which localized destination visitors landed on.

  • Per-destination conversions
  • Geo breakdowns per destination
  • Weekly digest of routing activity

Real-World Success

A restaurant group that localized menus across three countries

3

country-specific menus served from a single printed QR code

+29%

increase in menu engagement after routing by language

1

QR design used across every location

Perfect For

🍽️ Localized menus

Send diners to the menu in their language and currency without printing separate table tents per market.

Example: The same table QR shows a Spanish menu to Spanish-speaking guests.

🎁 Region-specific offers

Run a promotion that's only valid in certain regions and route everyone else to your standard page.

Example: Shoppers in one region see a launch discount; others see standard pricing.

📦 Multi-market packaging

Print one package insert and let country detection handle the rest, instead of shipping region-specific print runs.

Example: A single product box routes buyers to the right country's support page.

Routing Insights

es

a rule targeting a base language like this also matches es-MX, es-AR, and more

1

printed QR code covering unlimited countries and languages

100%

visibility into which destination each region converts best on

24/7

rules update instantly without touching the printed code

Serve every market from one link

Route by country, region, and language with Sprykit™ Connect Journeys and stop printing a QR code per market.

Base-language matching included • No reprinting required

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