← Back to Use Cases
📱

App Store & OS Smart Routing

Stop printing three different QR codes for three different audiences. Journeys detects device, OS, and browser and routes each visitor to the right destination instantly.

The Challenge

🧩

One code, three audiences

iPhone, Android, and desktop visitors all need a different destination from the same printed QR code.

🖨️

Printed codes can't branch

A static QR code only points to one URL, so teams either pick a lowest-common-denominator landing page or print multiple codes.

📉

Lost installs

Sending Android users to an App Store link (or the reverse) kills conversion before the download screen even loads.

The Sprykit™ Connect Solution

🎯

Device & OS detection

Journeys reads the visitor's device, OS, and browser at scan time and routes instantly—no interstitial page required.

  • iOS → App Store
  • Android → Google Play
  • Desktop → your website
🧭

One rule set, every platform

Build the routing logic once in a visual rule builder and it applies to every scan of that QR code, forever.

  • Tiered rules with fallback default
  • No app or SDK required
  • Works on any printed or digital QR
📊

Per-rule attribution

See exactly how many visitors were routed by each rule, so you know install volume by platform without guessing.

  • Per-rule visit counts
  • Device & OS breakdowns
  • Conversion by destination

Real-World Success

A mobile app team that consolidated three QR codes into one

1

QR code replacing separate iOS, Android, and desktop codes

+22%

increase in completed app installs from routed scans

0

interstitial pages between scan and store listing

Perfect For

📦 Product packaging

Print one QR on packaging or in-store signage and let every customer land on the right store listing.

Example: Same box, same QR code, correct app store every time.

🖼️ Posters & out-of-home

Run one poster campaign across markets without printing a device-specific variant for each placement.

Example: Route foot traffic from a billboard straight to the right install flow.

🎟️ Event badges & flyers

Hand out a single flyer at a conference and route attendees to the store their phone actually supports.

Example: Desktop scanners from a laptop camera land on your marketing site instead.

Routing Insights

2

major mobile platforms most apps need to route between

95%

confidence threshold before Journeys calls an A/B winner on any variant

1

dashboard for scans across every device and OS

24/7

routing rules stay live with no reprinting

Send every scan to the right store

Set up device and OS routing once with Sprykit™ Connect Journeys and stop losing installs to the wrong link.

No app or SDK required • Works with any QR code

Related Use Cases