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📰

Short URLs for Print Collateral

Connect offline marketing to digital outcomes with short links that are easy to read, remember, and measure.

The Challenge

🖨️

Static print assets

Once printed, URLs can’t be updated without reprinting.

🔍

No attribution

It’s hard to prove whether billboards, flyers, or packaging are driving results.

📐

Design constraints

Long URLs break layouts and create clutter in print designs.

The Sprykit™ Connect Solution

🔗

Memorable short links

Use clean short URLs that fit perfectly on signage, packaging, and mailers.

  • Branded domains
  • Readable slugs
  • Easy to type
🧭

Dynamic destinations

Update link destinations without changing the printed URL.

  • Swap promos
  • Seasonal redirects
  • A/B test landing pages
📊

Offline attribution

Track scans and clicks from print with full analytics.

  • Location insights
  • Time-of-day reporting
  • Device breakdowns

Real-World Success

A CPG team that proved packaging performance

45%

increase in landing page traffic from packaging updates

8

campaigns rotated without reprinting assets

2.4x

ROI improvement from offline attribution

Where Print Links Work Best

📦 Product packaging

Drive buyers to instructions, reorders, or loyalty programs.

Example: Rotate seasonal offers without new packaging.

🏙️ OOH & signage

Connect billboard and in-store traffic to promotions.

Example: Track which locations drive the most visits.

✉️ Direct mail

Measure response rates from printed mailers.

Example: Compare response by segment and region.

Offline Insights

60%

of consumers will type a short link from print

3x

higher recall for branded short URLs

5 min

time to update destinations for seasonal promos

100%

visibility into offline campaign performance

Bring print to life

Make every offline asset trackable with Sprykit™ Connect short URLs that stay flexible.

Unlimited redirects • Always-on analytics

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